The Beginning Of A Business
In the early 2000s, Intermix was at the center of web pioneering. Through websites such as fitnessheaven.com and other ground breakers, the company explored online retail at a time when the concept was mostly theoretical. Out of this experimentation emerged two clear leaders, Don Ressler and Adam Goldenberg. Both entrepreneurs had produced billions of dollars through their startups, but their next endeavor, the companies currently under Techstyle Group, would break the mold and create an entirely new standard for online shopping.
JustFab Shakes Things Up
Ressler and Goldenberg wanted to find a way to bring the experience of personalized shopping to the online shopping experience. Although there were other companies around attempting to take over online retail, JustFab had a unique opportunity. The customers of JustFab could subscribe to the website and receive specialized selections intended just for them. This approach made JustFab a massive success and allowed the website to gain millions of subscribers. Today, JustFab is now known as the innovator of the subscription model in online retail. Pando reported how this model has generated so much success it allowed Ressler and Goldenberg to expand far beyond the limits of the internet.
Building On That Success
At first Fabletics doesn’t seem particularly impressive. It has a business model very similar to JustFab except with a focus on athletic wear. However, Fabletics allowed the duo to expand into completely new territory. Fabletics has spawned a serious brick and mortar stores devoted to giving customers the same experience they had online. Currently, there are only six stores but there are plans to expand and include as many as 100. Beyond Fabletics Ressler and Goldenberg are interested in perfecting the business model they helped to create. Thanks to new analytical techniques, The future of Techstyle Group is brighter than ever before.
Big Data Meets Fashion
At the core of everything Ressler and Goldenberg does is Big Data. LinkedIn exposes how Don has made an entire career off of data gathering. There are tons of online retailers out there and plenty of options for fashion commerce, but this can confuse many customers. Techstyle is changing everything by giving customers exactly what they are looking for. When someone shops at JustFab or Fabletics, everything they receive is tailored made just for them. You can emerge from the website with exactly what you every single time. That sense of direction will keep their empire afloat for years to come. Read more about Don and Adam’s mission on BusinessInsider, or follow Mr. Ressler’s professional credits on his CrunchBase page here: https://www.crunchbase.com/person/don-ressler/timeline#/timeline/index